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Notes from the team.

What we're thinking about as we build CRM.care. Mostly: AI marketing operations, Salesforce attribution, and the bits of the loop nobody else owns.

May 5, 2026·5 min read

Why CRM.care exists

AI marketing tools today are either generic chat wrappers or platform-locked features. There's a gap in the middle: an AI-native operator that lives outside Salesforce but closes the loop into it. That's CRM.care.

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