Newcrm.care now runs natively on HubSpot — connect HubSpot or Salesforce Account Engagement.See how it works →
CRM.CARE · for B2B marketers on Salesforce AE + HubSpot

A marketing
department in a
browser tab.

The AI marketing operator for Salesforce Account Engagement and HubSpot — strategy, drafts, publish, attribution, in one loop.

Strategist, copywriter, designer, ops, analyst — collapsed into one campaign loop. Brief it once; CRM.care drafts every artefact, publishes directly into HubSpot or Account Engagement, and reads attribution back. You stay the operator. The work scales.

No credit cardSits on top of AE + HubSpotSync in < 4 minutes
Capabilities

Ten things it does
before lunch.

Every capability is wired to the same campaign object. Brief once and the brief threads through all of them — strategy, copy, calendar, segments, attribution. Edit the brand voice on one tab and every generator adapts.

01

Strategy that streams

A 9-section strategic plan generated live from your brief and the memory of your last six campaigns. Approve and it joins memory.

/strategy
02

Email, platform-ready

Table-layout HTML with inline styles, segment-aware tokens, preview + raw HTML toggle. Publishes to Account Engagement or HubSpot in one click.

/email
03

Social, platform-native

Per-channel copy for LinkedIn, X, Facebook, Instagram. One-click AI image per post. Length, tone and CTA matched to each platform's conventions.

/social
04

Six-week calendar

Claude sequences the rollout into a calendar by channel and audience. Drag any event. Colour = campaign, two-letter tag = medium.

/calendar
05

Segments, platform-native

Primary list plus three look-alikes. Publishes as AE list rules in Prospect.* form, or as dynamic, auto-evaluating HubSpot active lists.

/segments
06

Gated assets, in-depth

2,500–4,000-word white papers, guides, playbooks, checklists. Brand-voiced. Save as PDF; gate on a form.

/assets
07

Three Degrees of Attribution

Live from your CRM: Absolute, Direct and Indirect influence from Salesforce, or influenced contacts and revenue from HubSpot. PCS audit closes the gap.

/results
08

Brand voice that threads

The identity every generator uses. Edit once on one tab — every email, post, asset, segment description adapts on the next generation.

/brand-voice
09

Goals with a P&L

Set a target pipeline and budget; campaigns attach and roll up. Attainment, budget used, ROI — paced as Ahead, On track, Behind, or At risk.

/goals
10

The Operator

Ask crm.care anything — it answers from your live workspace and acts with consent: creates campaigns, redrafts, reschedules, syncs to your CRM. Permission-gated, every action undoable. The seat full autonomy grows into.

⌘K
How it works

The 30-minute
campaign loop.

From brief to your platform — Account Engagement or HubSpot — with attribution already pointed back at the campaign you just shipped. Every step is editable; every step writes to memory.

Step 01

Brief.

Audience, key message, channel mix, must-includes, must-avoids. Two paragraphs is plenty.

0–3 min
Step 02

Strategy.

Nine-section plan streams live, citing prior campaigns. Edit any section. Approve to memory.

3–9 min
Step 03

Drafts.

Emails, social, gated asset, calendar, segments — every artefact in parallel, brand-voiced.

9–22 min
Step 04

Publish.

Push to your platform: emails, segments, nurtures, the parent campaign object — into Account Engagement or HubSpot.

22–28 min
Step 05

Loop closed.

Attribution reads back from your CRM — Salesforce Three Degrees or HubSpot influenced contacts and revenue — on the Results tab.

28–30 min · then live
In the product

What it
actually looks like.

Honest screens from the app. The whole platform is one workspace — every artefact lives on a campaign, every change writes back to memory.

/strategy

Strategy that streams.

Brief in, nine-section plan out — citing your prior campaigns as comparables. Approval flow built in; approving the plan writes it to memory.

app.crm.care / campaigns / q3-attribution-launch / strategy
crm.care strategy tab — live status, approval flow, and the closest comparable campaign from memory
/email

Email, platform-ready.

Inline-styled HTML, segment-aware tokens, preview + raw toggle. One click pushes to AE.

app.crm.care / campaigns / q3-attribution-launch / email
crm.care email tab — a four-email sequence with per-email lifecycle from draft to exported
/calendar

Six-week calendar.

Sequenced by channel and audience. Drag to reschedule. Colour by campaign, two-letter tag by medium.

app.crm.care / campaigns / calendar
crm.care master calendar — every send across the portfolio on one grid
/results

A P&L on every campaign.

Influenced pipeline vs cost to run — net and ROI on the Results tab, with CRM attribution (Salesforce Three Degrees or HubSpot influenced contacts) flowing in beneath it.

app.crm.care / campaigns / q3-attribution-launch / results
crm.care results tab — the campaign P&L: influenced pipeline vs cost, net and ROI
/goals

Goals, with a P&L.

Set a target pipeline and budget; campaigns attach and roll up. Attainment, budget used, ROI on spend — paced as Ahead, On track, Behind, or At risk.

app.crm.care / campaigns / goals
crm.care goals — a portfolio P&L with target, influenced pipeline, budget, spend, ROI and pacing
/images

On-brand images, generated.

Every social post and asset gets a matched image — generated with OpenAI Image-2, conditioned on your brand voice, palette and prior visuals.

app.crm.care / campaigns / q3-attribution-launch / social
crm.care social tab — two posts with on-brand AI-generated images and iterate/regenerate controls
/assets

Assets, in parallel.

One brief; the gated playbook, three derivative emails, four social posts, segments and calendar — drafted in parallel.

app.crm.care / … / generate
Run · MMAE-024 / 2
Generating 9 artefacts in parallel
6 of 9 complete
Strategy plan9 sections · 2,140 tokens
Pillar playbook3,240 words · gated
Email · step 1subject A/B · 1,284 tokens
Email · step 2segment-aware
LinkedIn · 4 postsplatform-native
Brand images · 4image-2 · conditioned
Email · step 3streaming · 480 / ~1,300
Segments · primary + 3 lookalikesProspect.* rules
Calendar · 6 weeksqueued
Elapsed · 4m 12sETA · ~3mCost · $0.42
Where it sits

Why not the
obvious alternatives.

You've already paid for Salesforce and Account Engagement. The question isn't whether to add another tool — it's whether this tool is the one that finally connects the brief to the pipeline.

vs. raw Claude / ChatGPT

Generic models don't know your campaigns.

A raw model writes good copy in a vacuum. crm.care wraps your brand voice, your campaign memory, your platform's syntax and your CRM's object model into every generation — and ships output the platforms can actually consume.

crm.care is opinionated infrastructure. Raw Claude is a blank prompt.
vs. Salesforce MCP

MCP gives you access. Not authorship.

The Salesforce MCP server lets an agent query objects. It doesn't write your strategy, draft your assets, or sequence your calendar. crm.care is the operator on top — wired to AE, to your hierarchy, and to a campaign-memory store that learns.

crm.care is the operator. MCP is the cable.
vs. doing it in Pardot directly

The platform doesn't draft.

Account Engagement and HubSpot are excellent at orchestration and lousy at authorship — and platform copilots like Breeze suggest, but don't own an outcome. crm.care doesn't replace your platform — it sits on top, drafts the work the platform expects you to bring, and publishes back into the same campaign object.

Authorship + orchestration, not authorship or.
Pricing

Three tiers,
monthly, in dollars.

Seven-day free trial on every plan. No credit card. Cancel any time during the trial and the workspace is deleted. Bills are monthly, in USD. Sales tax added at checkout where applicable.

Solo
$99/ mo

For the marketer-of-one running paid AE on a single brand. Everything you need for one campaign at a time, with the full attribution loop.

  • 10 campaigns / month
  • 1 brand voice profile
  • 1 connected platform — AE or HubSpot
  • One-click publish to AE or HubSpot
  • Three Degrees attribution
Start free trial
Growth
$800/ mo

For agencies and multi-brand operators. Multi-tenant workspaces, per-client billing, SSO, audit log, and elevated platform rate limits.

  • Everything in Team
  • 10 workspaces · 15 seats
  • SSO (Okta, Azure AD)
  • Audit log + role hierarchy
  • Priority support · 99.9% SLA
Start free trial
FAQ

Seven questions,
asked and answered.

Specific to operators. If you've got a question that isn't here, the team email is in the footer.

01Does it replace my marketing platform?
No. crm.care sits on top. Account Engagement or HubSpot keeps doing what it does — orchestration, lists, dynamic content, send. crm.care drafts the work your platform expects you to bring (emails, segment rules, nurtures, asset gating), publishes back into the same campaign object, and reads attribution back from your CRM. You keep your platform and your platform skills.
02How long does setup actually take?
Under four minutes for the AE connection (OAuth + business-unit pick) plus three for the Salesforce side, or one OAuth consent for HubSpot. After that, briefing your first campaign is the first thing you do — no implementation phase.
03Where does the brand voice come from?
You write it once on the Brand Voice tab — value props, voice samples, do/don't lists, target industries, proof points. Every generator concatenates it into the system prompt. Edit it on one tab and every email, post, asset and segment description adapts on the next generation. The Growth tier supports multiple voices for multi-brand operators.
04What does "Three Degrees of Attribution" actually mean?
Marketing's contribution to pipeline, split into three honest tiers read back from Salesforce: Absolute (campaign was the sole driver), Direct (a primary contributor), and Indirect (influenced along the way). A PCS (Primary Campaign Source) audit flags opportunities where the data is missing so you can fix the gap, not just the number. On HubSpot you get the platform's reduced attribution — influenced contacts and revenue per campaign.
05What happens to my data?
Drafts and brief data live in crm.care. Salesforce, Account Engagement and HubSpot data is read on demand and never mirrored — we hold IDs and aggregates, not records. Generations use Anthropic Claude with zero data retention enabled. You can export and delete a workspace from settings; deletion is hard, immediate, and audit-logged.
06Is the trial really free? Really no card?
Yes. Seven days, no card, full feature surface (capped at three campaigns). At day seven, your workspace either upgrades or freezes — frozen workspaces stay readable for 30 days, then are deleted. We email you on day five and day seven. There is no auto-charge.
07Who's behind it?
crm.care is an independent product, built by a team with deep Salesforce and Account Engagement implementation experience. UK-based, EU coverage. We've been running it on our own pipeline for two years before bringing it to market.

Brief a campaign.
Ship it tomorrow.

No card · Cancel any time